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Information Architecture

Transcript: Recruitment. Attracting the right people and strengthening the culture Last question? Who is Qual IT? Are they the right fit for our company? THE CIO Will visit the website when they have a project in mind. Likely to download White Papers, watch videos and read case studies. Age: 40-55 Looking for a provider to ensure technical upgrades are well managed, successful and meet timeframes. Concerned with managing risks and financial aspects of projects. ? Test BUSINESS UNIT MANAGER Wants assurance that Qual IT can deliver projects on time and on budget. Has limited time, but will watch videos and read case studies to investigate. Another question? Build credibility and increase number of sales enquiries directly from the website. Test Position Qual IT as thought leaders in the industry How can they help me minimise the risks of our IT development projects? Who is Qual IT? Are they good? Worlds funniest commercial Approach: Objectives Approach: Looking for like-minded provider with expert skills, credible reputation, a similar cultural mix and proven ability to deliver. Make contact. Call a sales person. Request a meeting. Age: 30+ Male & Female Background: Typical Visit: Are they the right partners for this project? 3 1 Share links with other managers. Contact sales. 2 Typical Visit: Has very little time, but will have requirements to resolve specific issues or questions. Will research thoroughly to insure provider is the right fit. Looking for assurance of the project’s success and to minimise risk. Do something about it Test Visit website for a particular project only. Background: Who is Qual IT? Likely Male Can Qual IT deliver? What projects have they done?

Information Architecture

Transcript: Information Architecture Brooke Elliott March 30, 2011 Loading.... Some Tips to help improve Load Times Check Current Speed Optimize Images Cache your web page Compress Content Mimimize HTTP Requests Information Architecture Information architecture is a combination of organizing a site's content into categories and creating an interface to support those categories. Designing Accessible Webistes Use Descriptive Headings ALT Text Descriptive Page Titles http://www.uie.com/articles/remote_usability/ http://sixrevisions.com/web-development/decrease-webpage-load-times/#more-5011 http://www.techrepublic.com/article/10-questions-about-information-architecture/5074224 http://www.wpdfd.com/issues/87/designing-accessible-websites/ http://articles.sitepoint.com/article/screen-reader-usability-tips 5 URLS PRO Cost Savings Technology Geographic Diversity Space CON Security Interacting with user Need for Special equipment Source: U.S. Census Bureau Report on Americans with Disabilities: 1994-95, P70-61 (August 1997) Based on Survey of Income and Program Participation, Oct. 1994-Jan. 1995 Screen Readers Remote Usability

Information architecture

Transcript: Information architecture Concepts Concepts They are symbols. It simply exists and has no significance beyond its existence (in and of itself). It can exist in any form, usable or not. It does not have meaning of itself. Data Data Data that has been given meaning by way of relational connection. This "meaning" can be useful, but does not have to be. Information Information It is the appropriate collection of information, such that it's intent is to be useful. Knowledge is a deterministic process. When someone "memorizes" information, then they have amassed knowledge. This knowledge has useful meaning to them, but it does not provide for, in and of itself, an integration such as would infer further knowledge. Knowledge Knowledge It is the process by which I can take knowledge and synthesize new knowledge from the previously held knowledge. The difference between understanding and knowledge is the difference between "learning" and "memorizing". People who have understanding can undertake useful actions because they can synthesize new knowledge, or in some cases, at least new information, from what is previously known (and understood). That is, understanding can build upon currently held information, knowledge and understanding itself. Understanding Understanding It is an extrapolative and non-deterministic, non-probabilistic process. It calls upon all the previous levels of consciousness, and specifically upon special types of human programming (moral, ethical codes, etc.). It beckons to give us understanding about which there has previously been no understanding, and in doing so, goes far beyond understanding itself. Wisdom is therefore, the process by which we also discern, or judge, between right and wrong, good and bad. Wisdom Wisdom what is information architecture Information architecture is a designed structure of the information,and it is used to make information easily understood and managed, enabling users to make full use of the information.It includes all aspects of the existence and linking of the information and can be changed constantly because of the dynamic information. Information architecture is being suggested as a concept and a framework with which to approach and understand the many facts and multiple connections of information used by an organization:to recognize the fact (and to remind users) ）that there are always many angles to take into account. Formal diagrams，, text，, procedures, sketches on the back of an envelope αcan be used to illustrate or define relevant aspects of the architecture.It is, however, seldom possible, let alone cost-effective, to represent all aspects of an information architecture in a single document. 1.Looking at different aspects of information 2.Thinking about how they relate to each other It involves INVOLVE Features of a good information architecture Features of a good information architecture The purpose of this architecture is to provide a useful resource for the organisation and its people use-led design Information architecture has to be capable of adaption and change. It should be like a tool to help processes and not like a barrier to change Capacity for alteration The architecture must bear the while in mind, but this doesn't mean that every last detailed must be rigidly defined. Good architecture should create space in which people can act with considerable freedom A thought-out pattern for the whole People view the same information in different ways. Organisations have numerous perspectives Multiple perspectives It's necessary to construct the architecture at various levels of detail, ranging from the very specific to the overall Consciousness of scale The way in which information flows or, often, doesn't flow around an organisation is vital to its effective use Making links with information In conclusion we remember also: - Linking the whole with external environment - Different types of storage -Levels of definition -Balance of security and use Other features Features of a good information architecture (others) Features of a good information architecture (others) There are different ways to know the grade of compromise with the environment has an organisation. Linking the whole with the external environment External environment It is important to differenciate between the different types of storage for the people who need information about available or not available products, and where they are. Different types of storage Different types of storage The details have to bee good defined to all the people who need them can understand them. Levels of definition Levels of definition It is too many important to keep the information safely. Information managers must be who can know some type of information and who cannot know. Organisation and control of information are an important way to have a good management. Balance of security and use. Security & Use The purposes of explicit information may be as analytical tool, as a practical guide for the A

Information Architecture

Transcript: Example Case Study Application of Information Architecture Overview of the Case Study The redesigned site incorporated hierarchical organization for product categories, enhanced labeling for better clarity, and an intuitive navigation menu. User testing confirmed these changes enhanced overall usability and satisfaction. This case study focuses on an e-commerce website redesign aimed at improving user navigation and content discovery. The primary goal was to create a more intuitive user experience that aligns with customer needs and behaviors. Outcomes and Lessons Learned Visual Representation Post-launch analytics indicated a 30% increase in user engagement and a 25% reduction in bounce rates. Key lessons include the significance of user feedback in shaping the architecture and the need for adaptability in design strategies. Flowcharts depicting user paths and decision points were created to visualize the user journey. Graphs showing engagement metrics before and after the redesign provided compelling evidence of the success of the new Information Architecture. Key Insights Effective Information Architecture must prioritize user experience and accessibility. Continuous assessment and iterative design processes are crucial for achieving optimal outcomes in any web project. Information Architecture Introduction to Information Architecture Definition of Information Architecture Information Architecture (IA) refers to the practice of organizing, structuring, and labeling content effectively. Its main goal is to help users find information and complete tasks in a digital environment, influencing usability and user satisfaction. Key Principles of Information Architecture Importance of Information Architecture The core principles of IA include organization, labeling, navigation, and search. Proper application of these principles ensures that users can intuitively navigate content, find information efficiently, and have a positive experience on the website or application. IA is vital as it directly impacts user experience, search engine optimization, and content discoverability. A well-structured IA can streamline the user journey, reducing frustration and enhancing engagement with content. Benefits for Users and Organizations Core Components of Information Architecture Effective IA benefits users by simplifying navigation and improving content findability. For organizations, it enhances brand perception, drives user satisfaction, and can lead to increased conversion rates and lower customer support costs. Labeling Systems Organization Systems Organization systems structure content in a way that makes it easy for users to find and understand. These can be hierarchical, sequential, or matrix-based, helping to prioritize and categorize information effectively. Labeling systems assign meaningful titles and descriptors to content, making navigation intuitive. Effective labels communicate the purpose of information clearly, aiding users in locating specific resources or functionalities. Navigation Systems Search Systems Search systems enhance information retrieval, allowing users to input queries and receive relevant results. Incorporating advanced filters and algorithms improves search accuracy, making it easier for users to discover content quickly. Navigation systems guide users through content efficiently, utilizing menus, links, and breadcrumbs. A well-designed navigation system is crucial for providing a seamless and enjoyable user experience, enabling quick access to desired information. Understanding and Preparing Effective Structures for Information Preparing Effective Information Architecture Research and User Analysis Conducting research involves understanding user needs, preferences, and behaviors. Effective user analysis helps identify target audiences and informs design decisions, ensuring that the information architecture aligns with user expectations and facilitates intuitive navigation. Creating User Personas Developing Content Strategy User personas are fictional representations of key audience segments based on research findings. These personas guide design choices and help prioritize features, making it easier to tailor content to meet the specific needs of different user groups. A well-defined content strategy ensures that all information is organized, relevant, and accessible. This strategy should outline content types, tone, and structure, focusing on delivering value to users while maintaining alignment with business goals. Wireframing and Prototyping Wireframing creates a visual blueprint for the information architecture, focusing on layout and interaction design. Prototyping allows for testing and feedback, enabling iterative improvements that refine the user experience before full development.

Information Architecture

Transcript: What Does My Twitter Brain Look Like? I seem to tweet when I am on vacation or off of work, probably because I like to tweet when I am doing things I appear to use twitter for personal and not professional contacts on the whole. So what am I saying??? How about other networks? The Iaoc Blog What did I have to say here? Enjoyed writing about related news topics on IAOC. Tried to tie some articles to my writing for MDP Found lack of two way communication on blog to be stiffling as a writer. Jared, Alex, Nevin. Connect school to home. Facebook & TEXT COLOR i am here and so are you... because with the web, we are all connected all the time. MDP COLORS Created out of need to write faster, ironic as I type faster than I actually write. (thank you Mavis Beacon & Mario Teaches Typing) Based on using one single line for each letter Many decisions were based off the limitations of fontstuct. Home friends I am comment on twitter using twitter, meta-use of the platform. I think twitter is very self aware as a network. Biggest of all my networks. Contacts from all over my life. There couldn't possibly be a way to sort that amount of friends out could there? Twitter Digging further into our information DNA THE NEXUS MINIMAX My favorite colors to use online. Tried to develop a palette that looked electronic or like it was glowing. Started with the sea foam green, as it looks nautical and retro at the same time. Colors are often an afterthought in design, I personally think they should be one of the first things slaved over. Colors are the first thing we see. use twitter more as a conversation tool, than a blog. "day" and "new" seem to point to focusing on the present. Conference contacts Nexus succesfully broke friends into groups that reflect my life's different networks. Facebook itself makes users self define groups to sort newsfeed Nexus shows that it is possible for a computer to define these groups. It is like our social DNA. As social networking's influence spreads, it is going to need to use functionality that does what the users can not, such as sort contacts. Nexus model can be applied to other networks as well... ROWAN Strong Focus on "people" and "computers" could relate to my current interest in new media marketing. Wired Contacts

Information Architecture

Transcript: Photo based on: 'horizon' by pierreyves @ flickr Slide Deck Bigger sites have no choices Grouping One glance overview 1. No Structure 2. Don't indicate the current location 3. No Category pages 4. Poor integration of microsites 5. Extreme Polyhierarchy Information Architecture Test Rotate it too fast Use more than 5 slides Expect users to go through all of them DON'T keep it simple DO Rollovers Elements that move or spin Mega Menus The height and width Adding CTAs Targeting content they've seen new vs return People Testimonials or other trust looping vs final CTA slide rich media Card sorting for relevance Descriptive labels order based on importantce Show only once Top 10 mistakes 6. Banner Blindness 7.Uncontrolable elements 1. Wait 0.5 seconds. 2. If the pointer is still hovering over a navbar item, display its mega drop-down within 0.1 seconds. 3. Keep showing it until the pointer has been outside both the navbar item and the drop-down for 0.5 seconds. Then, remove it in less than 0.1 seconds. Back to your machines Show you most important slide first Offer name tabs Offer good control it does work 6. Mega Menus Grouping 8. Inconsistent navigation 9. More than one navigation type 10 "Creative" naming Speed no search box no ctas or buttons Top 10 mistakes

Information Architecture

Transcript: FT is primary news source Read all content except Life & Arts Likely to engage with new content Behavioural testing with target users confirms our persona assumptions Content Audits & Grouping Primary Information Architecture for Webapp AFTER: 1 glossy cover page for Magazine promos Primary Persona Needs Content Audits & Grouping Building Feeds Hunches FT is primary news source Read all content except Life & Arts Likely to engage with new content She wants a finite, glossy read AFTER: All covers and subsections are exposed on the navigation BEFORE: 3 content pages for Weekend content only Hunches Primary Secondary Persona Needs Hunches Paper reader Mostly Life & Arts Leisurely, serendipitous reader Secondary Persona Needs He wants more content exposed Secondary Paper reader Mostly Life & Arts Leisurely, serendipitous reader AFTER: 1 section page for all categorised (and uncategorisable) Magazine content FT is primary news source Read all content except Life & Arts Likely to engage with new content Paper reader Mostly Life & Arts Leisurely, serendipitous reader BEFORE: 1 page for all uncategorised Magazine content He would read the Life & Arts section if he knew what content it contained She wants a finite, glossy read He would read the Life & Arts section if he knew what content it contained He would read the Life & Arts section if he knew what content it contained He wants more content exposed She wants a finite, glossy read She wants more to get more than the paper offers He would read the Life & Arts section if he knew what content it contained Persona Needs Content Audits & Grouping Building Feeds She wants more to get more than the paper offers He wants more content exposed She wants more to get more than the paper offers He wants more content exposed He would read the Life & Arts section if he knew what content it contained She wants a finite, glossy read He would read the Life & Arts section if he knew what content it contained She wants more to get more than the paper offers He wants more content exposed She wants more to get more than the paper offers He wants more content exposed

Information Architecture

Transcript: search Stay informed Why bermuda? Press contacts Funding News Media hub NEWS Newsletter BASE Objectives Contact Press Releases base Structure + How we can help International Yorkshire forward, UKTi Download photos and documents Events Learn more about locating your business What we do search Event Calendar About us Previous Events Key sectors more news press releases media library sign up for news

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