BullsEye
Transcript: Indiabulls merger announcement - Digital Marketing strategy Index BullsEye Objective Target Group Content is King Let's talk facts and figures Timeframe Objective Objective To create awareness across India and select International markets about the merger between Indiabulls and the Embassy Group; building a narrative around the long term downstream impact it will have on the business and real estate world. Target Group Pan India, Malaysia and Serbia Male and Female: 21 yrs - 65 yrs Target Group Creative Approach Jeff Bezos's final shareholder letter https://www.aboutamazon.com/news/company-news/2020-letter-to-shareholders Content is King #EmbUSy - You made it happen Our campaign will be built around a letter addressed by Mr. Jeetu Virwani. Strategic organizational changes and mergers create immense curiosity around the speculative stories behind why a merger decision was made and how the merger is being planned. The idea is to comprehensively answer these questions and build on the buzzing momentum. The letter will focus on homeowners, office goers, shareholders, students, guests and employees being thanked by Mr. Jeetu Virwani for what Embassy has achieved in the past 30 years leading to the merger and that we are only going bigger. The look and feel of the video will be black & white and sepia as he thanks patrons, slowly transitioning into colour as he talks about the future of Embassy. Campaign thought Digital Avenues Digital Avenues Email Marketing Social Media Marketing Facebook, Instagram, LinkedIn and Twitter Affiliate Marketing OTT Platforms (Video ad) Search Engine Marketing Display marketing and YT video Ads Influencer Marketing Category A influencers in lifestyle and architecture segment In App Advertising Google news, Popular games, Inshorts Social media Social media Affiliate Marketing Affiliate Marketing OTT Platforms YouTube, Search and Display ads Search Engine Marketing Influencer Marketing Influencer Marketing Main video edit to be shared by Architecture influencers, lifestyle influencers and socialites to ensure we ooze class and make ripples with the right traction. Instagram LIVE sessions hosted by Leeza Mangaldas or Juhi Godambe with Mr. Jeetendra Virwani, Mr. Aditya Virwani, Mr. Narpat Singh Choraria, Mr. Karan Virwani etc. This will be a weekly session, every Friday for 6 weeks. Budget: Approx 15,00,000 INR Reach: 30,00,000 Impressions: 80,00,000 - 60,00,000