Social Media Presentation for JAMK
Transcript: The Worls of Social Media for Business Social Media Marketing Should be use to: - Narrow Target - Target existing customer base (because when opening an account social media asks you to upload your address book from gmail, outlook, etc. - The GOAL is worth-of-mouth that is far more powerful than paid marketing - It is ONE-TO-ONE relationship GOOGLE + Google+ History: 1. Google+ or G+ is a Multilingual Social Network and identity service owned by Google Inc. 2. Launched in June 28th 2011 3. In December 2012 it has a total of 500 million registered users of whom 235 million are active on the monthly basis. 4. It is not Generally accessed through a single website, but as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties and services (Wikipedia) #1 There is an infinity of Social Media out there: Facebook, LinkedIn, YouTube, Pinterest, Yelp, etc. Why to use Google +? #2 Google Pages on Google+ can help your business marketing-wise. #3 1. Google is the # 1 search engine: It makes sense that pages like Google+ 2. Gain visibility (showing up in search results) 3. The power of PEER-TO-PEER marketing (When people talk about your brand and you get peer recommendations) #4 1. Search in Google + happens in a number of ways: - people, - pages, - locations and - posts #5 Being at Google+ for Business gives your brand one more way to be found. #6 1. Connect through conversations - It is great for customer service (It allows you to have conversations with customers, prospective customers and even fans of your brand.) #7 Bring people together under your brand on your Google+ business page and feed them exclusive content. #8 People can comment on things you post, talk with each other, read, share, post, videos, and photos. #9 Like Facebook, Google+ for Business also allows people who mention your brand to be able to tag your business when they are talking about you. #10 1. Google+ x Facebook for business: - Community through groups There are different types of groups you can tap for business 2. There are hangouts where you can video chat with up to nine people at a time for face-to-face chats. 3. Circles which people create personally when they start their Google+ accounts to manage their contacts. #11 1. When people choose to follow your page, they are likely to: - Receive your posts, - Talk about your business, and - Encourage other people to see and connect with your organization. #12 1. Peer reviews extend to virtual peers on the web - The +1 button bridges these personal recommendations, thanks to Google's tools to reach, and makes it easy for people to recommend your business and read reviews. #13 People who post your views about your business can easily connect to your Google+ page. #14 Social recommendations can even be shared in ads. #15 1. The connection with Google+ local, known as Google Places: - Incredible valuable marketing asset for locally-based businesses. #16 1. This tab appear in Google+ interface for the local sections. In today's new search marketing world, personal search deives what we see on the search engine results page which makes sense that Google+ listing may appear depending on recommendations that people in your individual circle have made. Example: If someone in your group or circle recommends a product in a certain geographic location, you are likely to see that organization higher up in search engine results pages. #17 The power of pear recommendations is not just driving credibility for brands, it also influence visibility, thanks to the combination of Google+ with Google+ Local. #18 1. Google+ for business is simple: It is all about adding the right people and sharing content with them that matters. - It is simple to get started - Easy to optimize you already have and - Low maintenance to manage linkedIn LinkedIn History: 1. Founded in December 2002 and launched in May 5th 2003. 2. Mainly used for professional networking 3. January 2013 has reported more than 200 million registered users in more than 200 countries. 4. Available in English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian and Malay. 5. It has 21.4 million montly unique U.S. visitors nad 47.6 million globally what is 63 % more than MySpace. (Wikipedia) #1 It is a professional social networking platform that focuses on the business aspects of your background. #2 It is an online system that contains the career details of over 75 million people that already have created a profile for themselves. #3 LinkedIn can be accessed in two main ways: 1. Online, via website. 2. Application, via applications that access a subset of the LinkedIn data through mobile devices. #4 Can be used for both: 1. Businesses: - Find employees, customers and partners 2. Manage their online identity through a business profile: - Individuals who wish to develop a personal brand, or research